FDA Approval – Now What?

product-launchMED-EL recently rolled out the RONDO processor.  Cochlear has just received FDA approval for the Nucleus 6.  And AB is awaiting FDA approval for the Naída CI.  Why isn’t the new hardware available as soon as it has been approved?

Two executives from Advanced Bionics offer some insight into the process of launching a new product, including the risks and challenges of getting the product to market as soon as possible.

Read more here.